| The agency Nadieasked Actop to develop a piece for Canal+ environmental awareness campaign "Ecoista" (Eco-selfish). The only briefing was the word S.O.S.tenible (playing with the terms sustainable and S.O.S.). The whole camapign was based in this kind of word play and different terms were given to different studios.
We worked with the concept of balance between the three aspects of sustainability: economic, social and enviromental. |
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